Arquivo de 2017 | Ramirez - Conservas

Ramirez supports edition of a book on Portuguese tile culture

The book “Watercolours of the Tile Panels of the Municipal Library of Porto and its History”, by the artist Filipe Mariares, is a singular work, edited with the support of the City Council of Porto and Ramirez & C (Filhos). SA, which reproduces, for the first time in watercolour, the iconographic and identity tile heritage of that space.

“Ramirez is proudly Portuguese and greatly values the history and all the cultural manifestations that shape our identity. The tile panels are a cultural manifestation that the Portuguese have globalized and were even used to record emblematic episodes of our history. We therefore have a special pleasure in contributing to the dissemination of this heritage,” explains Manuel Ramirez, administrator.

This bilingual work gives another look at the tile collection of the Municipal Public Library of Porto, whose panels have the peculiarity of not having been designed there, but tell the story of the monument that for several decades has housed this space of reading and encyclopaedic knowledge.

About the author
Filipe Mariares began his artistic activity influenced by his mother, drawing and painting small watercolours. After a few years as a self-taught artist and growing interest and activity, he attended an oil technical course in London at the Heatherley School of Fine Arts, where he deepened his knowledge. He is currently attending the last year of the degree of Plastic Arts/Sculpture Branch, at the Faculty of Fine Arts of the University of Porto.

Ramirez enters the souvenir market

“Terras de Portugal” is a city-merchandising project.

The cities of Porto and Lisbon are the first two themes of a special edition of Ramirez’s traditional tuna in vegetable oil, produced under its city-merchandising project called “Terras de Portugal”. This project represents the entry of the brand in the souvenir market and aims to strengthen its presence in the tourism segment.

The cans display illustrations of architectural icons and historical symbols of the two cities by Sergio Remondes, the artist who also had designed the Ramirez’s 160th anniversary can in 2013.

In this first phase, one million cans of the two references were produced and, in addition to its usual distribution channels, Ramirez is already negotiating with several souvenir distributors and is available to study the challenges of other cities with special city-merchandising projects.

Ramirez is also preparing a special edition dedicated to the PALOP (Portuguese-speaking African countries).

Tuna fillets, a product to the taste of memory

A unique product, revivalist and of exceptional quality, the tuna fillets in oil, which Ramirez now re-launches, reflect the care and delicacy of the original production. One by one, they are placed by hand in a can that also recovers the presentation of the nineteenth century. In taste and presentation, this is a product to the taste of memory…

In the cannery universe, Ramirez is as close as one can be today to a ‘journey’ through parallel temporal realities. At Ramirez, the past, the present and the future harmonize every day! With fans since the 19th century, Ramirez wants to be present in the most delicious moments of life…

RAMIREZ collaborates in the first worldwide issue of stamps inside tin cans

The first Portuguese stamp (Queen Maria II) was launched in 1853, precisely in the year Ramirez & Cª (Filhos), SA was founded. The coincidence motivated CTT – Correios de Portugal (the Portuguese Post Office), who wanted to pay tribute to the canning industry, to challenge Ramirez for a partnership in the production of the first worldwide issue of stamps inside tin cans, already on sale in CTT stores.

‘This collaboration with CTT represents a double tribute to the canning industry. In addition to the collection of stamps that evokes the history of the canning industry, they are packaged and marketed inside a tin can, which we were proud to produce,’ explains Manuel Ramirez, Chairman of the Board.

Using tin cans and its crimping technology to pack other products, besides sardines, mackerel or tuna, is no longer a novelty for Ramirez. The launching of the Portuguese telecommunications operator WTF was made using the marketing of mobile phone cards inside tin cans. Regularly, at the request of a customer, Ramirez also packs and crimps cans filled with… chocolate sardines.

‘These are exceptional situations. On the one hand, they impose constraints on regular production and special care must be taken, such as minimizing the presence of water and other liquids. On the other hand, it is always a pride for a company on the way to its bicentenary as Ramirez to have partners like the CTT, about to celebrate 500 years and whose origins go back to the reign of King Manuel I,’ says Manuel Ramirez.

For this special issue, 50 thousand specially screened cans with six stamps each were produced. The can and the stamps refer to the past success of the canning industry, recovering in photos and icons the manufacturing processes of yesteryear. The six stamps, whose face value varies between € 0.47 and € 1, have a circulation of 125,000 copies each. With a format of 30.6 X 80 mm, the stamps and the can were designed by the Porto designer Fernando Pendão.

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Ramirez supports the triathlon in Matosinhos

On 13 and 14 May, with the support of Ramirez, Matosinhos was the capital of the triathlon. The Triathlon Team of the São Mamede Academic Association together with the Municipality of Matosinhos and the the Triathlon Federation of Portugal organized the first edition of the Triathlon – Sea of Sport..

That weekend, the city welcomed and saw local and Spanish professional and amateur athletes and lovers of the sport compete in its waters and streets. On the day before the race, the Ramirez canned products gave energy and good disposition to the athletes and their entourage.

President of the Republic visited Ramirez at SISAB 2017

On the first day of SISAB Portugal 2017, the President of the Republic, Marcelo Rebelo de Sousa, visited the Ramirez stand and made a point of praising the brand’s longevity and dynamism, as well as highlighting the strategic importance of the world’s largest fair of Portuguese food products for export, which took place from 6 to 8 March.

In the Meo Arena in Lisbon, 1,700 importers from 110 countries and 500 national companies were present in the most participated edition ever of an event created in 1995 and already with 22 editions. Ramirez is proud to contribute to the success of the agri-food sector which, in 2016, even surpassed tourism, grew above the rest of the Portuguese economy and sees its export volume also growing at a good pace.